| Los Angeles psych-pop outfit, SWIMM, officially launched the next chapter in their creative journey with the release of the brand new single and video, “Feel Better”. The track offers solace and hope to a young LA woman who has fallen victim to “the cliches of men in Hollywood taking advantage of starry-eyed transplants for the first time” as vocalist, Chris Hess (a.k.a Cookie), puts it. As the guitars roll over a soul-soothing beat accented by a myriad of carefully arranged synths, the song’s protagonist let’s his friend know it is ok for her to slow down and do what she needs to do to feel good. For the video, the band has composed a moment that offers solace on an isolated beach. We’re given an aerial view of a lone woman exploring the gentle break, sandy beach, and towering bluffs along the Pacific, creating a perfect environment for finding peace in difficult times; something we can all use in a tumultuous 2020. It’s a visual that embodies the make-shift moniker of “For the moment, I feel better” on which the song’s reassuring chorus is built. |
