ALA.NI celebrates the joy of finding yourself by releasing a light and free music video for her latest single “SHA LA LA.”
Known for her wistful and airy tunes, the London-born singer typically pairs her songs with simplistic instrumentation or a capella. Her vocal tone is soulful and her emotions seep through every phrase. “I like the idea of nurturing something,” ALA.NI says at the beginning of the visual. “The more I come into myself as an individual person, I like my freedom.”
Throughout the video, ALA.NI showcases signs of finding balance while basking in the beauty of life. She aligns crystals, sages her space, showers, glowing in the sun and, most often, blissfully dances. The song opens up with popping a capella that gradually develops and expands. But don’t let the upbeat and bubbly sound fool you, this is a break-up ode in it’s own right.
“SHA LA LA” is the lead single off ALA.NI’s upcoming album, ACCA, scheduled for an early 2020 release date. – Via NPR