Yolanda Martinez brings over 25 years of experience across the music industry and leads the licensing department at co-sign, where she has been instrumental in the company’s growth since its inception. She began her career in college and non-commercial radio promotion, contributing to campaigns for artists including Lizzo, Run the Jewels, ODESZA, Washed Out and Little Simz. She later transitioned into sync licensing, helping build the department from the ground up and continuing to shape its evolution. Her work has led to a robust and ever-growing music catalog, with placements across major brands and networks including Microsoft, CBS, Fox, Showtime, HBO Max, Prime Video, and Comedy Central. Outside of work, she can usually be found antiquing, kayaking, or planning her next trip—with her cavapoo, Izzy, not far behind.